Artificial Intelligence-Based Assessment and Student Performance: The Mediating Role of Digital Competence in the University Context

Authors

  • Rizwan Ahmed Author

DOI:

https://doi.org/10.70148/rise.v2i5.2

Keywords:

Artificial intelligence-based assessment, Digital competence, Student performance, Higher education, Pakistan

Abstract

This study investigates the impact of artificial intelligence-based assessment (AIBA) on student performance (SP) in higher education and examines the mediating role of digital competence (DC). Using data collected from 211 students enrolled in Pakistani universities, the study employed structural equation modelling (SEM) to test the hypothesised relationships among AIBA, DC, and SP. The results reveal that AIBA significantly and positively affects student performance, while digital competence serves as a strong mediator in this relationship. Specifically, exposure to AIBA not only enhances learning outcomes through personalised feedback and adaptive assessment but also strengthens students’ digital capabilities, which are increasingly vital in technology-driven educational environments. These findings suggest that the effectiveness of AIBA depends substantially on learners’ digital readiness, highlighting that technology itself is not sufficient to ensure improved academic outcomes unless accompanied by the development of essential digital skills. The study contributes to the growing body of literature by being among the first empirical investigations within the Pakistani higher education context to validate the mediating role of DC between AIBA and SP. The integration of insights from the Technology Acceptance Model (TAM), Self-Determination Theory (SDT), and the Resource-Based View (RBV) further provides a multidimensional understanding of how adoption, motivation, and competence interact to enhance learning performance. The study offers important implications for curriculum designers, policymakers, and educators seeking to integrate AI-based assessment tools effectively while fostering digital competence and promoting sustainable academic excellence in the era of intelligent education.

References

Alzboon, M. S., Al-Shorman, H. M., Alka’awneh, S. M. N., Saatchi, S. G., Alqaraleh, M. K. S., Samara, E. I. M., … & Haija, A. A. A. (2025). The Role of Perceived Trust in Embracing Artificial Intelligence Technologies: Insights from SMEs. In Intelligence-Driven Circular Economy: Regeneration Towards Sustainability and Social Responsibility—Volume 2 (pp. 1-15). Cham: Springer Nature Switzerland.‏

Alqaraleh, M. (2024). Emerging technologies in the Middle East: artificial intelligence adoption and performance expectancy in Jordanian SMEs. Studies in Computational Intelligence.‏

Alzboon, M. S., Al-Batah, M. S., Alqaraleh, M., Abuashour, A., & Hamadah Bader, A. F. (2023). Early Diagnosis of Diabetes: A Comparison of Machine Learning Methods. International Journal of Online & Biomedical Engineering, 19(15).‏

Alzboon, M. S., Bader, A. F., Abuashour, A., Alqaraleh, M. K., Zaqaibeh, B., & Al-Batah, M. (2023, November). The Two Sides of AI in Cybersecurity: Opportunities and Challenges. In 2023 International Conference on Intelligent Computing and Next Generation Networks (ICNGN) (pp. 1-9). IEEE.‏

Alzboon, M. S., Al-Batah, M., Alqaraleh, M., Abuashour, A., & Bader, A. F. (2023, November). A Comparative Study of Machine Learning Techniques for Early Prediction of Prostate Cancer. In 2023 IEEE Tenth International Conference on Communications and Networking (ComNet) (pp. 1-12). IEEE.‏

Awad, A. (2024). Artificial intelligence and marketing innovation: The mediating role of organizational culture. Innovative Marketing, 20(3), 170.

Al Tal, S., Al Salaimeh, S., Alomari, S. A., & Alqaraleh, M. (2019). The modern hosting computing systems for small and medium businesses. Academy of Entrepreneurship Journal, 25(4), 1-7.‏

Alzboon, M. S., Aljarrah, E., Alqaraleh, M., & Alomari, S. A. (2021). NodeXL tool for social network analysis. Turkish Journal of Computer and Mathematics Education, 12(14), 202-216.‏

Alqaraleh, M., Alzboon, M. S., Al-Batah, M. S., Wahed, M. A., Abuashour, A., & Alsmadi, F. H. (2024). Harnessing Machine Learning for Quantifying Vesicoureteral Reflux: A Promising Approach for Objective Assessment. International Journal of Online & Biomedical Engineering, 20(11).‏

Alzboon, M. S., Qawasmeh, S., Alqaraleh, M., Abuashour, A., Bader, A. F., & Al-Batah, M. (2023, October). Machine Learning Classification Algorithms for Accurate Breast Cancer Diagnosis. In 2023 3rd International Conference on Emerging Smart Technologies and Applications (eSmarTA) (pp. 1-8). IEEE.‏

Alzboon, M. S., Qawasmeh, S., Alqaraleh, M., Abuashour, A., Bader, A. F., & Al-Batah, M. (2023, October). Pushing the Envelope: Investigating the Potential and Limitations of ChatGPT and Artificial Intelligence in Advancing Computer Science Research. In 2023 3rd International Conference on Emerging Smart Technologies and Applications (eSmarTA) (pp. 1-6). IEEE.‏

Awad, A., Shemais, M., & Al-Embabi, M. (2024). Driving HR performance through digital transformation in educational directorates: A strategic imperative. Problems and Perspectives in Management, 22(4), 163.

Al-Batah, M., Alzboon, M. S., Alqaraleh, M., & Alzaghoul, F. A. (2024). Comparative Analysis of Advanced Data Mining Methods for Enhancing Medical Diagnosis and Prognosis. Data Metadata, 3, 465.‏

Awad, A., & Mahmoud, M. (2024). Impact of electronic customer relationship management on competitive advantage: Mediating role of customer satisfaction in EgyptAir. Problems and Perspectives in Management, 22(3), 276.

Al-Batah, M. S., Alzboon, M. S., Migdadi, H. S., Alkhasawneh, M., & Alqaraleh, M. (2024). Advanced Landslide Detection Using Machine Learning and Remote Sensing Data. Data Metadata, 3.‏

Aldabousi, A. M. (2023). The legal problems facing the conclusion of cloud computing contracts. University and Society , 15 (3), 602-611.

Alqaraleh, M., Al-Batah, M., Alzboon, M. S., & Alzaghoul, E. (2025). Automated quantification of vesicoureteral reflux using machine learning with advancing diagnostic precision. Data Metadata, 4, 460.‏

Alqaraleh, M., Alzboon, M. S., & Al-Batah, M. S. (2024). Skywatch: Advanced Machine Learning Techniques for Distinguishing UAVs from Birds in Airspace Security. Int J Adv Comput Sci Appl [Internet], 15(11), 1065-78.‏

Alqaraleh, M. (2024, June). Enhanced Resource Discovery Algorithm for Efficient Grid Computing. In 2024 3rd International Conference on Applied Artificial Intelligence and Computing (ICAAIC) (pp. 925-931). IEEE.‏

Aldabousi, A. M. (2022). Legal problems of conclusion of intelligent software agent for smart commercial contracts in the era of Blockchain UAE as model. Universidad y Sociedad, 14(S3), 713-728.

Alqaraleh, M., Alzboon, M. S., Al Batah, M. S., & Migdadi, H. S. (2025). From Complexity to Clarity: Improving Microarray Classification with Correlation-Based Feature Selection. LatIA, (3), 1.‏

Alzboon, M. S., Alqaraleh, M., Wahed, M. A., Alourani, A., Bader, A. F., & Al-Batah, M. (2024, November). AI-Driven UAV Distinction: Leveraging Advanced Machine Learning. In 2024 7th International Conference on Internet Applications, Protocols, and Services (NETAPPS) (pp. 1-7). IEEE.‏

Aldabousi, A. M. (2022). Legal Problems of Electronic Pollution According to UAE and Egyptian Law. The Arab World Geographer, 25(2-3), 154-168.

Alqaraleh, M. (2024, June). Enhancing Internet-based Resource Discovery: The Efficacy of Distributed Quadtree Overlay. In 2024 3rd International Conference on Applied Artificial Intelligence and Computing (ICAAIC) (pp. 1619-1628). IEEE.‏

Al-Batah, M. S., Alzboon, M. S., Migdadi, H. S., Alkhasawneh, M., & Alqaraleh, M. (2024). Advanced Landslide Detection Using Machine Learning and Remote Sensing Data. Data Metadata, 3.‏

Alqaraleh, M., Alzboon, M. S., Al-Batah, M., Migdadi, H. S., Saleh, O., Alazaidah, R., & Elrashidi, A. (2024, December). Innovative Machine Learning Solutions for Automated Kidney Tumor Detection in CT Imaging Through Comparative Analysis. In 2024 25th International Arab Conference on Information Technology (ACIT) (pp. 1-9). IEEE.‏

Alazaidah, R., Samara, G., Katrawi, A., Hadi, W., Al-Safarini, M. Y., Al-Mamoori, F., … & Alzoubi, H. (2024, December). Prediction of Hypertension Disease Using Machine Learning Techniques: Case Study from Jordan. In 2024 25th International Arab Conference on Information Technology (ACIT) (pp. 1-6). IEEE.‏

Awad, A., Aziz, A. F., & Shma, T. R. (2025). Investment behavior in the Egyptian stock market: The impact of social media on investor decision-making. Investment Management & Financial Innovations, 22(1), 203.

Aldabousi, A. M., Awad, A., Hassan, H. E. M., Abdullah, S. S., & Ghonim, A. (2025). Arbitration in Islamic banking: Exploring legal and practical implications for dispute resolution. Banks and Bank Systems, 20(2), 15.

Awad, A., & Alharthi, B. (2025). The role of digital marketing tools in promoting tourism: An applied study on online marketing strategies. Innovative Marketing, 21(2), 14.

Alzboon, M. S., Alqaraleh, M. K., Aljarrah, E. M., & Alomari, S. A. (2022). Semantic image analysis on social networks and data processing: Review and future directions. Handbook of Research on Foundations and Applications of Intelligent Business Analytics, 189-214.‏

Alzboon, M. S., Alqaraleh, M., & Al-Batah, M. S. (2024). AI in the Sky: Developing Real-Time UAV Recognition Systems to Enhance Military Security. Data Metadata, 3(417).‏

Alzboon, M. S., Alqaraleh, M., & Al-Batah, M. S. (2024). AI in the Sky: Developing Real-Time UAV Recognition Systems to Enhance Military Security. Data Metadata, 3(417).‏

Awad, A., Kordy, A., Hassan, A., & Aal, H. A. (2025). The role of blockchain technology in advancing supply chain innovation: A descriptive-analytical study.

Awad, A., & Aldabousi, A. M. (2024). Analyzing the impact of viral marketing on brand equity dimensions in Egypt’s home appliances sector: A customer and legal perspective. Innovative Marketing, 20(4), 100.

Awad, A., & Ghonim, A. (2025). Data-Driven Marketing in Banks: The Role of Artificial Intelligence in Enhancing Marketing Efficiency and Business Performance. International Review of Management and Marketing, 15(5), 422.

Aldabousi, AM (2023). Legal problems facing the conclusion of cloud computing contracts. Journal of University and Society , 15 (3), 602-611.

Awad, A. (2025). The role of universities’ social responsibility in enhancing business sustainability: Mediating role of entrepreneurial culture. Problems and Perspectives in Management, 23(1), 181.

Al-Sherman, N., & Aldabousi, A. M. (2024). The Complementary Penalties Enforced to Combat Corporate Crimes in UAE Law. Pakistan Journal of Criminology, 16(3).

Awad, A., Aldabousi, A. M., & Albatal, S. (2025). The Influence of Social Media Market-ing on Customer Knowledge Management: The Role of Confidentiality in UAE Pub-lic Banks. Banks and Bank Systems, 20 (1), 1–10.

Awad, A., Aldabousi, A. M., & Albatal, S. (2025). The influence of social media marketing on customer knowledge management: The role of confidentiality in UAE public banks. Banks and Bank Systems, 20(1), 1.

Al-Ramahi, N., Kreishan, F. M., Hussain, Z., Khan, A., Alghizzawi, M., & AlWadi, B. M. (2024). Unlocking sustainable growth: The role of artificial intelligence adoption in jordan retail sector, moderated by entrepreneurial orientation. International Review of Management and Marketing, 14(6), 143.

Alghizzawi, M., Hussain, Z., Abualfalayeh, G., Abu-AlSondos, I. A., Alqsass, M., & Chehaimi, E. M. (2025). The impact of AI-driven strategy on salespeople training and performance. International Review of Management and Marketing, 15(2), 1.

Awad, A., Al‐fil, N. Z., Dganni, K. M., Aldabousi, A. M., & Obeidat, M. A. (2024). Optimizing dormant account management in UAE banking: Legal gaps and proposed reforms. Banks and Bank Systems, 19 (4), 124.

Aldabousi, A. M. (2024). The Joint Responsibility of the Air Carrier Established in accordance with International Conventions on the Status of Air Terrorism. Pakistan Journal of Criminology, 16(2), 135.

Awad, A. (2025). Augmented Reality as a Tool for Customer Engagement: Impact on Brand Perception in Retail. TEM Journal, 14(3).

Aldabousi, A. M. (2023). The Artificial Intelligence as an Inventor Legal Study. Russian Law Journal, 11(3S), 105-111.

Aldabousi, A. M., Awad, A., Hassan, H. E. M., Abdullah, S. S., & Ghonim, A. (2025). Arbitration in Islamic banking: Exploring legal and practical implications for dispute resolution. Banks and Bank Systems, 20(2), 15.

Aldabousi, A. M. (2025). Managing commercial space activities: Legal and regulatory challenges in the UAE’s space sector. Problems and Perspectives in Management, 23(2), 423.

Ghonim, A., & Awad, A. (2025). Shaping customer insights through e-marketing: An applied study in the banking sector.

Ghonim, A., & Awad, A. (2024). Leveraging E-Marketing for enhancing customer knowledge management: A systematic review of tourism strategies in the Saudi Arabian context. Journal of Ecohumanism, 3(8), 11693-11709.

Ghonim, A., Awad, A., Shemais, M., Shma, T., & Aziz, A. (2025). Exploring the impact of flexible work arrangements on employee engagement in telecommunications: case of Egypt. Problems and Perspectives in Management, 23(2), 198.

Hussain, Z. (2022). Intention to purchase halal cosmetic products in an Islamic Pakistani culture. Journal of Islamic Economics and Finance Studies, 3(1), 1-11.

Hussain, Z., Sultan, R., Asadullah, A., Arif, M., & Ali, A. (2022). The Impact of Zakat Literacy, Trust, and the Accessibility of Digital Payments on Generation Z and Y’s Intention to Pay Zakat to Central Zakat Fund, the State Bank of Pakistan. International Journal of Zakat, 7(2), 105-114.

Hussain, Z., Khan, A., & Ali, A. (2023). The impact of user-generated content, social interactions and virtual economies on metaverse environments. Journal of Sustainable Economics, 1(2), 34-44.

Hussain, Z. (2023, April). Analyzing the emerging trends of digital literacy among Muslim students Zahid Hussain. In The 1st Annual Conference of Islamic Education (pp. 125-134). Atlantis Press.

Hussain, Z. (2023). The Use of Web 3.0 in University E-learning, Quality Assurance, and Knowledge Management. In Advances in Distance Learning in Times of Pandemic (pp. 155-176). Chapman and Hall/CRC.

Hussain, Z. (2023). Examining the impact of green marketing strategies on organizational performance and competitive advantage. NUST Business Review, 5(1), 1-18.

Khan, A., Hamid, A. B. A., Saad, N. M., Hussain, Z., & Arif, A. R. (2023). Effectiveness of artificial intelligence in building customer loyalty: investigating the mediating role of chatbot in the tourism sector of Pakistan. International Journal of Academic Research in Business and Social Sciences, 13(9), 657-671.

Muhyeeddin, A., Mowafaq, S. A., Al-Batah, M. S., & Mutaz, A. W. (2024). Advancing medical image analysis: the role of adaptive optimization techniques in enhancing COVID-19 detection, lung infection, and tumor segmentation. LatIA, 2, 74-74.‏

Mahmoud, M., Shma, T., Aziz, A., & Awad, A. (2025). Integrating knowledge management with smart technologies in public pharmaceutical organizations. Knowledge and Performance Management, 9(1), 31.

Muhyeeddin, A., Mowafaq, S. A., Al-Batah, M. S., & Mutaz, A. W. (2024). Advancing medical image analysis: the role of adaptive optimization techniques in enhancing COVID-19 detection, lung infection, and tumor segmentation. LatIA, 2, 74-74.‏

Nader Abdelrehim Ismail Awad, A. (2025). Leveraging Digital Fan Engagement for Sports Brand Loyalty: A Study of Emerging Marketing Strategies in Saudi Arabia. المجلة العلمية للدراسات التجارية والبيئية, 16(2), 1219-1256.‎

Nazil, A. R., Jony, M. A. M., Hosen, M. M., akter Priya, M., & Arafat, Y. (2025). Information Technology Perspective on Business.

Nazil, A. R. (2025). AI-Powered Visualization is Transforming Modern Healthcare. International Journal of Research Publication and Reviews, 6(8), 1474-1478.

Nazil, A. R. (2025). AI at War: The next revolution for military and defense.

Obeidat, M. A., AlFil, N. Z., Aldabousi, A. M., & DGANNI, K. M. (2024). Criminal Protection for the Merchants from the Crimes of Electronic Publishing about Invasion of Privacy in UAE Legislation. Pakistan Journal of Criminology, 16(3).

Qadeer, A., & Awad, A. (2025). AI-Powered ChatGPT in Branding: Benefits, Challenges, and Future Directions. In Impacts of AI-Generated Content on Brand Reputation (pp. 1-26). IGI Global Scientific Publishing.

Qadeer, A., Awad, A., & Ali, A. (2025). Understanding Generative AI Implementation in Digital Advertising Among Retail SMEs in Pakistan. In Impacts of AI-Generated Content on Brand Reputation (pp. 177-202). IGI Global Scientific Publishing.

Qadeer, A., & Awad, A. (2025). Generative AI in Advertisements: A Conceptual Framework Based on the Technology Acceptance Model. In Impacts of AI-Generated Content on Brand Reputation (pp. 109-128). IGI Global Scientific Publishing.

Saad, M., Awad, A., Aziz, A. F., & Shma, T. R. (2025). Influencer marketing’s impact on credibility and purchase intention: A study on University of Bisha students in Saudi Arabia. Innovative Marketing, 21(1), 326.

Saeed Almanbahi, F., Awad, A., Ghonim, A., Mohammed Alabsy, N., & Shemais, M. (2025). Ethical leadership and organizational excellence: the mediating role of citizenship behavior in healthcare. Humanities and Social Sciences Communications, 12(1), 1-14.

Wahed, M. A., Alqaraleh, M., Alzboon, M. S., & Al-Batah, M. S. (2025). Evaluating AI and Machine Learning Models in Breast Cancer Detection: A Review of Convolutional Neural Networks (CNN) and Global Research Trends. LatIA, 3, 117-117.‏

Wahed, M. A., Alzboon, M. S., Alqaraleh, M., Halasa, A., Al-Batah, M., & Bader, A. F. (2024, November). Technological Innovations in Autonomous Vehicles: A Focus on Sensor Fusion and Environmental Perception. In 2024 7th International Conference on Internet Applications, Protocols, and Services (NETAPPS) (pp. 1-7). IEEE.‏

Wahed, M. A., Alqaraleh, M., Alzboon, M. S., & Al Batah, M. S. (2025). Application of Artificial Intelligence for Diagnosing Tumors in the Female Reproductive System: A Systematic Review. Multidisciplinar (Montevideo), (3), 15.‏

Wahid, A., & Awad, A. (2025). Role of AI Chatbots in Enhancing Customer Satisfaction and Customer Loyalty. In Impacts of AI-Generated Content on Brand Reputation (pp. 129-148). IGI Global Scientific Publishing.

Wahed, M. A., Alzboon, M. S., Alqaraleh, M., Halasa, A., Al-Batah, M., & Bader, A. F. (2024, November). Technological Innovations in Autonomous Vehicles: A Focus on Sensor Fusion and Environmental Perception. In 2024 7th International Conference on Internet Applications, Protocols, and Services (NETAPPS) (pp. 1-7). IEEE.‏

Wahed, M. A., Alzboon, M. S., Alqaraleh, M., Al-Batah, M., Bader, A. F., & Wahed, S. A. (2024, November). Enhancing Diagnostic Precision in Pediatric Urology: Machine Learning Models for Automated Grading of Vesicoureteral Reflux. In 2024 7th International Conference on Internet Applications, Protocols, and Services (NETAPPS) (pp. 1-7). IEEE.‏

Wahed, M. A., Alzboon, M. S., Alqaraleh, M., Halasa, A., Al-Batah, M., & Bader, A. F. (2024, November). Comprehensive Assessment of Cybersecurity Measures: Evaluating Incident Response, AI Integration, and Emerging Threats. In 2024 7th International Conference on Internet Applications, Protocols, and Services (NETAPPS) (pp. 1-8). IEEE.‏

Wahed, M. A., Alzboon, M. S., Alqaraleh, M., Ayman, J., Al-Batah, M., & Bader, A. F. (2024, November). Automating web data collection: Challenges, solutions, and python-based strategies for effective web scraping. In 2024 7th International Conference on Internet Applications, Protocols, and Services (NETAPPS) (pp. 1-6). IEEE.‏

Wahed, M. A., Alqaraleh, M., Alzboon, M. S., & Al Batah, M. S. (2025). Application of Artificial Intelligence for Diagnosing Tumors in the Female Reproductive System: A Systematic Review. Multidisciplinar (Montevideo), (3), 15.‏

Yusuf, A., Ayus, A. K. M., Shiddieqy, D. F., & Awad, A. (2025). The Role of Sukuk Financing in Economic Growth and Poverty Reduction: Empirical Evidence from Selected ASEAN Countries. Public and Municipal Finance, 14, 42-50.

Yahia Shams Eldin, A., Elnour, A., Omer Ahmed Hassan, R., & Awad, A. (2025). The role of technological and environmental factors in creating business value from social media dynamic capabilities for SMEs in Saudi Arabia. Humanities and Social Sciences Communications, 12(1), 1-11.

Downloads

Published

04-10-2025

How to Cite

Ahmed, R. (2025). Artificial Intelligence-Based Assessment and Student Performance: The Mediating Role of Digital Competence in the University Context. Journal of Research, Innovation, and Strategies for Education (RISE), 2(5), 18-35. https://doi.org/10.70148/rise.v2i5.2